About Us

What is our story?

The human sense of smell

the human nose is in fact the main organ of taste as well as smell. The so-called taste-buds on our tongues can only distinguish four qualities – sweet, sour, bitter and salt -all other ‘tastes’ are detected by the olfactory receptors high up in our nasal passages

We are 100x more likely to remember something we smell than what we see, hear, touch or taste.

SHORT-TERM MEMORY RETENTION

Seasoned Scent Communicators

We all have memories associated with scent. Companies are just beginning to harness the potential of experiential marketing with scent.